广告与消费
Advertising & Spending
广告如何试图影响我们购买的东西；做一个有判断力的消费者；理解“物有所值”；区分情绪化消费和理性消费
How advertising tries to influence what we buy; being a critical consumer; understanding 'value for money'; the difference between emotional and rational spending
学习证据 / Evidence
- 能在真实广告中找出至少两种说服技巧（如鲜艳的颜色、名人代言、特价优惠）
- 能解释“物有所值”的意思，并比较两款价格不同的相似产品
- 能描述一次广告让自己想要并非真正需要的东西的经历
- Spot at least two persuasion techniques in a real advert (bright colours, celebrity, special offer)
- Explain what 'value for money' means and compare two similar products at different prices
- Describe a time when advertising made them want something they didn't really need
评估问题 / Assessment
当{{name}}看到玩具或游戏的广告时，能识别出广告是在设法让ta想要购买吗？
When {{name}} sees an advert for a toy or game, can they recognise that the advert is trying to make them want to buy it?